Augmented reality, it’s not a hyper-realistic art movement, no. In fact it consists of superimposing virtual information on top of real images on computer screens, smartphones or connected glasses.
But what exactly is it used for?
Take Isabelle, she loves online shopping but has a hard time choosing clothes. Thanks to augmented reality she can film herself with her webcam and superimpose the 25 pullovers she has just spotted at her favourite e-shop onto her image. She can instantly see which one suits her the best.
Besides that she can do exactly the same when it comes to decorating her living room.
And for her nephew Leo’s birthday, Isabelle bought an augmented reality encyclopaedia on molluscs. It’s a quirky book with lots of images that come alive in 3D at the top of the pages. As a result, Leo has become an expert in octopi.
And in the near future, when he’s old enough to go to museums, Isabelle can give him connected glasses so that maybe he can understand more about hyper-realistic Belgian paintings…
Simply put, “60 sec to understand” is the most enjoyable (and the fastest!) way to make sense of the latest digital trends. However complex they may be, all will become clear about the new technologies that you use or will be using on a daily basis. And be warned: you’re going to enjoy it.